The Importance of a Marketing Content Planner

Content planners are responsible for defining a vision for content creation publishing, distribution and publication. They also need to evaluate and monitor the effectiveness of a plan.

This type of content educates the audience about the company's products and services. It also helps the audience solve issues and meet their requirements.

A marketing content planner is a spreadsheet, or it could be a third-party application. The difference lies in how you make use of it.

1. Set Your Goals

The famous quote, often credited to Benjamin Franklin although perhaps never said by him, is the truth: "If you fail to plan, you will fail." Efficiency, structure and clear communication are necessary to transform a strategic plan into an efficient content marketing engine.

The process of identifying your goals is one of the most crucial steps to take in this process. You can start with high-level goals for your business, or you can make use of the SMART Framework to make them more specific. It's also a good idea to review your current content goals to make sure they're in alignment with your current strategy.

Being aware of your goals will aid in monitoring how each piece of content performs. This will help you identify the things that work and what needs to be improved, allowing you make the necessary adjustments and improve your overall performance. This will help you meet your overall goals and provide quality content to your customers.

2. Identify Your Audience

Knowing your audience can help you create content that's relevant, interesting and effective. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be done through surveys, data analysis and other methods of collecting details about your customers.

Based on the results of this study and the results of this research, you can determine the types of content that will be most effective for your business. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've determined which formats will be most efficient, you can begin creating your content strategy.

A content planning tool can assist you in tracking your marketing goals and ensure that the most qualified people are working on the right projects. It can also increase productivity by allowing teams to focus on what's most important and stay clear of distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Identify Your Ideal Platforms

It's crucial to adapt your digital content to the platform you prefer. Instagram users are seeking visually appealing content, whereas TikTok viewers enjoy short, fashionable videos. You can find out your target audience's preferred platforms by conducting some market research.

A marketing uk content marketing agency planner can help you to plan the steps needed to turn your ideas and concepts into a final product. It will give you an outline to reach your goals and ensure that everyone on your team is on the same page.

Content planning tools like Monday and Kapost aid you in this. They allow you to create tasks and assign them, work together and monitor their progress through a single dashboard. There are more sophisticated tools, like Wrike, that provide drop-down menus that include a table with actionable items as well as a message board and a general project timeline. Both come with a free version, and more extensive subscriptions for teams that require more advanced capabilities.

4. Find Your Content Types

If you're a single influencer or a large marketing strategy content team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's also a great method to manage content for long lead-time projects, like annual or quarterly campaigns.

A solid content strategy can help you identify the kinds of content that need to be created and how they should be executed. This involves determining the structure of your content, such as blogposts, infographics or podcasts, case study, or social media releases. It should also include a timeline for when these pieces must be produced and published.

You should also be keeping track of the results of your goals for content marketing, such as traffic and engagement. This will allow you to review your results and make adjustments. Using a program like Ahrefs can help you see what is a content marketer's working and what's not. It can also provide you with insight into the performance of your competitors.

5. Identify Your Content Goals

If you have clear content objectives, it can help your team stay on track to achieve their goals. If it's increasing traffic to SEO by updating blog articles or improving customer retention by organizing webinars, having clear objectives will help you reach your goals in marketing content.

A good content planner will assist you in defining your goals by laying out a well-organized workflow and allowing collaboration. It can also include tools like image-generation software, text-to-image prompts and social management applications to streamline the process.

A marketing content planner can aid you in identifying your metrics, key performance indicators (KPIs), and other important elements. This will enable you to evaluate the effectiveness of your content and respond to improve your campaign. Bounce rate as well as website traffic and social media shares are examples of measurable metrics. All of these metrics should be monitored throughout the duration of your content's lifecycle, including production, publication, and distribution.

6. Identify Your Resources

If you don't have the resources to implement your content strategy, it will be ineffective. While planning, make sure that you have the budget to accomplish all the tasks you've set out. This could include salary or team payments production costs including web space, marketing strategies.

Once you have a budget in place, you can assign the responsibility for each task. For instance, you may be able to assign keyword research and copywriting, editing and design to various members of your team. Alternately, you could use a tool like Sprout to ease the process of scheduling content across multiple channels and platforms.

You can connect your social media accounts using the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library to simplify managing assets and reduce time in the process of creating.

7. Determine your Key Performance Indicators

If you're going to spend lots of time creating content, it's important that your marketing efforts yield results. The right way to identify and track the performance indicators will help you measure the effectiveness of your content and boost your results over time.

For instance, a popular KPI for content marketers is the number of return customers. This measure can be used to measure how effective your content is at converting customers, and it can be used to pinpoint areas for improvement in future campaigns.

It's also important to determine the kind of content you'll produce according to your objectives and target audience. This could include blog posts as well as infographics, videos, and posts on social media. After you've identified these various types of content, it's crucial to create a plan that includes the frequency and distribution methods for each. This will help you ensure that your content is being read by the most relevant people at the appropriate times.

8. Identify Your Methods of Tracking

A marketing content planner is a valuable tool for any business looking to improve their marketing strategy. It helps you keep track of your goals, audience, and resources, while allowing you to assess how efficient your strategy has been over time.

A social media calendar will aid you in planning your content and ensure that it is regularly released. It also lets you plan ahead for any holidays or events that may impact your audience's engagement.

A keyword content plan is a great method of optimizing your SEO tactics. It will allow you to determine the best keywords for your content, which will improve your search engine ranking and visibility. It also helps to measure the effectiveness of your keyword content strategies over time.

9. Identify Your Measurements

Your marketing plan should allow you to determine which metrics are the most important for each piece of content, regardless of whether you structure your content by the theme or keywords. This will allow you to determine the success of your content and continue to improve it. A cloud-based marketing planner, like Optimizely CMP can also make it easier for team members to collaborate and produce reports that are useful for making future content planning decisions.